In a rapidly changing world where the pursuit of economic growth often overshadows human well-being and environmental balance, Carine Bouery stands out as a leader who bridges both. With a mission to help people and the planet live in happiness and harmony, Carine has dedicated her career to promoting wellbeing and sustainability initiatives across the Middle East, including in India and Pakistan.
A Dual Commitment: People and Planet
Carine’s work reflects her belief that individual well-being and planetary health are inseparable. By designing and implementing initiatives that empower communities and corporates alike, she ensures that sustainability is not only about reducing carbon footprints but also about creating happier, more resilient societies. Her approach intertwines environmental responsibility with human flourishing—a philosophy that makes her a transformative voice in today’s corporate and social landscape.
Over Two Decades of Corporate Expertise
With over 20 years of experience in corporate branding, marketing, and communications, Carine has built a formidable foundation in the Energy sector, one of the most dynamic and challenging industries worldwide. This expertise has given her a nuanced understanding of how organizations operate, adapt, and communicate, particularly in times of transition.
But Carine’s journey didn’t stop at corporate success. Recognizing the need for a human-centered approach to leadership, she became a certified Chief Happiness and Wellbeing Officer and has since applied her skills to transform workplace cultures.
Driving Happiness and Employee Experience
Since 2015, Carine has been working as an award-winning employee experience strategist, trainer, and speaker. She helps organizations cultivate corporate cultures that are not only fun but also meaningful, innovative, and inclusive. Her workshops, coaching sessions, and thought leadership encourage employees to embrace confidence, creativity, and joy at work.
For Carine, happiness is not a soft, abstract idea—it’s a measurable driver of productivity, collaboration, and innovation. By fostering happiness at work, she helps companies align business performance with employee wellbeing.
Leading Energy Transition with Positive Zero
Currently, Carine serves as Head of Marketing at Positive Zero, an energy transition company that creates simpler and more affordable pathways to decarbonization and efficiency. In this role, she merges her marketing expertise with her commitment to sustainability, helping organizations move toward greener futures without compromising affordability or accessibility.
A Global Platform for Happiness
Beyond her corporate role, Carine is the President of the UAE Chapter of the World Happiness Foundation, a global organization dedicated to advancing happiness and wellbeing as universal goals. Based in Dubai, this position allows her to shape dialogues, initiatives, and policies that impact communities far beyond the UAE’s borders.
Academic Foundation
Carine’s commitment to both creativity and leadership is rooted in her academic journey. She holds a Master’s degree in Leadership and Innovation in Contemporary Media as well as a Bachelor’s degree in Visual Communications from the American University in Dubai. This blend of media innovation and design thinking underpins her unique ability to communicate complex ideas in ways that inspire action and connection.
The Bigger Vision
Whether she’s guiding businesses through energy transition, helping communities embrace sustainability, or coaching individuals to unlock their happiest selves, Carine Bouery is consistently guided by one vision: to create a future where people and the planet thrive together.
Her work reminds us that progress is not only about advancing technology or growing economies—it is also about nurturing joy, meaning, and harmony in every aspect of life.