Mehrnoosh Nematollahi—better known by her handle @mehrnoosh_carholic—is widely recognized as the first Iranian female car blogger, a trailblazer in Iran’s automotive influencer culture. She is also a FIA-certified race car driver and the founder of VeerazhTV, a venture that brings automotive insights to Persian-speaking audiences via interviews, test drives, and multimedia features.
Breaking New Ground: Her Journey
- Early Beginnings & Identity
Mehrnoosh carved a place in the traditionally male-dominated car blogging world by launching her platform in Dubai. With the moniker Carholic, she built a unique voice focusing on luxury vehicles, motorsport, and women’s empowerment in automotive spaces. Her social media presence boasts well over 1 million followers, which underscores her influence across the Middle East and beyond. - Certifications & Credentials
As a FIA-certified racer, Mehrnoosh combines both real-world track credentials and content creation expertise. This dual identity lends authenticity and credibility to her coverage of performance vehicles and driving techniques.
VeerazhTV: Voice in Persian Automotive Media
Nematollahi founded VeerazhTV, an automotive media platform produced for Persian-speaking audiences. Through its programming, she highlights brand features, provides expert commentary, and features cars rarely covered in Iran and the Gulf region. Her work has helped bridge the gap between regional viewers and high-end automotive content.
Influence & Achievements
- Influential Reach in Dubai
Mehrnoosh ranks among top automobile influencers in Dubai’s vibrant car culture. Industry listings like Grynsta Media’s 2024 roundup place her prominently among the most impactful car content creators in the region. - Content Style & Collaborations
Her content blends high-quality visuals, driving experiences, and behind-the-scenes access to luxury and performance car brands. Collaborations with makers like BMW, Porsche, Lexus, Ferrari, and Dodge further cement her status in regional automotive circles.
Why Her Story Matters
- Shattering Stereotypes
In a region where women’s roles have traditionally been circumscribed, Mehrnoosh demonstrates that passion, expertise, and authenticity can cross cultural and gender boundaries—especially in technical and automotive domains. - Role Model for Women
By navigating both the racing world and content creation, she inspires women in Iran and across the Middle East to pursue unorthodox fields like automotive journalism and motorsports.
A Glimpse at Impact
| Aspect | Highlights |
|---|---|
| Followers | Over 1 million on Instagram (@mehrnoosh_carholic) |
| Influencer Rank | Featured among top auto influencers in Dubai in 2024 |
| Professional Blend | FIA-certified racer + car blogger |
| Media Presence | Founder of VeerazhTV, focused on Persian-speaking automotive audiences |
In Her Own Words & Legacy
Mehrnoosh’s online branding consistently emphasizes two core identifiers: “The first Iranian female car influencer” and “FIA certified racer.” Through her platforms, she advances narratives of gender equality in motorsport, provides high-end auto content to underserved demographics, and sets a new precedent for women in automotive media.
Final Thoughts
Mehrnoosh Nematollahi’s journey from Iranian car enthusiast to international influencer and certified racer marks a significant shift in the auto media landscape. She exemplifies how passion, credibility, and well-crafted storytelling can redefine representation for women in niche fields. As she continues to grow VeerazhTV and engage new audiences, her impact resonates well beyond the steering wheel—a symbol of empowerment, expertise, and the road less travelled.