In the ever-evolving landscape of Dubai, where ambition meets opportunity, few figures embody resilience and reinvention quite like Zeina Khoury. Known as the “Queen of Versace” and one of the breakout stars of Netflix’s Dubai Bling, Khoury has built a name that straddles business, fashion, and entertainment. But behind the glamour lies a story of grit, perseverance, and a sharp eye for opportunity.
Early Life and Education
Born on December 13, 1983, in Lebanon, Khoury grew up amidst a backdrop of uncertainty. Yet her pursuit of excellence began early. She studied Business Administration and Finance at Notre Dame University-Louaize before later refining her leadership and entrepreneurial skills through executive programs at Columbia Business School, Wharton Online, and London Business School, where she earned an Executive MBA.
A Leap of Faith in Dubai
In 2006, amid political instability in Lebanon, Khoury made a pivotal decision: she moved to Dubai in search of stability and growth. Her beginnings were humble. Despite facing rejection, she started as a property consultant with Emirates Sunland in 2007. With determination and strategic acumen, she climbed the ranks, eventually leading client relations, communications, and collections, before stepping fully into the entrepreneurial arena.
Building an Empire
Khoury’s defining move came when she founded Zed Capital Real Estate, a firm that specializes in project development, branding, and sales strategy in the UAE’s competitive property market. Under her leadership, Zed Capital has overseen multimillion-dirham projects, cultivated long-term client relationships, and achieved remarkable revenue growth.
Her philosophy is simple yet powerful: credibility and consistency create lasting success. Even during market downturns, Khoury adapted and restructured her business, proving that resilience is as valuable as vision in real estate.
Fame, Fashion, and “Dubai Bling”
Khoury’s influence extends well beyond boardrooms. As one of the stars of Netflix’s Dubai Bling, she became a global name. On-screen, she projected the image of a self-made businesswoman navigating wealth, family, and personal ambition. Viewers gravitated toward her charisma and candor, making her one of the most recognizable faces from the series.
Capitalizing on her newfound fame, she launched a fashion line called “I Am The Company”, a nod to her viral declaration on the show. What began as a memorable one-liner has transformed into a brand that symbolizes her entrepreneurial spirit.
Family and Balance
Despite her packed schedule, Khoury is first and foremost a mother and wife. She is married to Hanna Azzi, a luxury hospitality executive, and together they are raising two children, Alexa and Joey. She has openly spoken about the challenges of balancing boardroom battles with bedtime stories, emphasizing the importance of being present for her family even as her professional commitments expand.
Recognition and Legacy
Whether she is closing multimillion-dirham deals, walking red carpets, or starring in a Netflix hit, Zeina Khoury represents more than success—she represents possibility. Her journey from a young Lebanese graduate to a Dubai-based entrepreneur and global media personality illustrates how determination and adaptability can turn dreams into reality.
Khoury’s story resonates with entrepreneurs and working women alike: success is rarely linear, challenges are inevitable, and reinvention is a constant. She has proven that with courage, persistence, and vision, it is possible not just to survive—but to thrive—in one of the world’s most competitive cities.